Admin Area
Detailed guide on using the administrator interface: dashboard, product reports, group reports, client metrics, and order statistics.
- Dashboard
- Products Overview
- Revenue by Product
- Product Popularity
- Product Churn
- Groups Overview
- Revenue by Group
- Group Distribution
- Clients Overview
- Client Lifetime Value
- Client Revenue
- Orders Overview
- Orders by Product
Dashboard
Product Analytics addon WHMCS
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The Dashboard is the home page of the module, available at: Addons > PUQ Product Analytics > Home
It provides a complete overview of your WHMCS business at a glance — key metrics, revenue, service status, subscription trends, and top-performing products and groups.
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Key Metrics
The top row displays summary cards with the most important numbers:
| Metric | Description |
|---|---|
| Total Products | Number of products configured in WHMCS |
| Total Groups | Number of product groups |
| Total Clients | Number of registered clients |
| Active Services | Services with Active status |
| Total Services | Total number of services across all statuses |
| Retention Rate | Percentage of services that remain active (color-coded: green >= 70%, yellow >= 40%, red < 40%) |
Services by Status
A donut chart showing the distribution of all services by their current status:
- Active (green) — currently running services
- Suspended (yellow) — temporarily suspended
- Terminated (red) — permanently terminated
- Cancelled (gray) — cancelled by client or admin
- Pending (blue) — awaiting activation
Recurring Revenue
Displays estimated recurring revenue broken down by currency:
- Annual Revenue — total estimated yearly revenue from active services
- Monthly Revenue — normalized monthly estimate
- Each currency is shown separately (e.g., USD, EUR, PLN)
Orders (Last 30 Days)
Summary of recent order activity per currency, showing the number of orders and their total amount.
New Subscriptions (12 mo)
A bar chart showing the number of new service subscriptions per month over the last 12 months, helping you identify growth trends.
Top Products by Active Services
A horizontal bar chart ranking products by the number of currently active services.
Top Groups by Services
A horizontal bar chart ranking product groups by total service count, with the number of active services shown in parentheses.
Products Overview
Product Analytics addon WHMCS
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The Products Overview page is available at: Addons > PUQ Product Analytics > Products > Products Overview
Summary of all products configured in WHMCS with active and total services count.
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Summary Cards
The top section displays four key metrics:
| Metric | Description |
|---|---|
| Total Products | Total number of products configured in WHMCS |
| Product Groups | Number of product groups |
| Active Services | Total services with Active status across all products |
| Total Services | Total number of services across all statuses |
Products Table
A sortable and searchable table listing every product with the following columns:
| Column | Description |
|---|---|
| # | Product ID in WHMCS |
| Product Name | Name of the product (clickable link) |
| Type | Product type (hostingaccount, server, other, etc.) |
| Group | Product group the product belongs to |
| Active | Number of active services (green badge) |
| Suspended | Number of suspended services (yellow badge) |
| Terminated/Cancelled | Number of terminated and cancelled services (red badge) |
| Total | Total number of services for this product |
The table supports real-time search filtering and column sorting.
Revenue by Product
Product Analytics addon WHMCS
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The Revenue by Product page is available at: Addons > PUQ Product Analytics > Products > Revenue by Product
Recurring revenue breakdown per product, normalized to annual and monthly estimates.
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Revenue Summary
The top section shows total revenue cards for each currency configured in WHMCS:
| Metric | Description |
|---|---|
| Annual Revenue | Total estimated annual recurring revenue |
| Monthly Revenue | Normalized monthly revenue estimate |
| Services | Number of active services contributing to this revenue |
Each currency (e.g., EUR, USD, PLN) is displayed as a separate card.
Revenue Table
A sortable and searchable table with per-product revenue breakdown:
| Column | Description |
|---|---|
| # | Product ID |
| Product Name | Name of the product |
| Group | Product group |
| Currency | Currency badge (color-coded) |
| Active | Number of active services |
| Annual Revenue | Estimated annual revenue from this product in this currency |
| Monthly Revenue | Estimated monthly revenue |
Note: Revenue is calculated from the recurring amount of active services. Products with multiple currencies appear as separate rows.
Product Popularity
Product Analytics addon WHMCS
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The Product Popularity page is available at: Addons > PUQ Product Analytics > Products > Product Popularity
Product performance for the selected period — new subscriptions, retention, and actual revenue from paid invoices.
05-product-popularity.png
Date Range Filter
At the top of the page, a set of period buttons allows you to select the analysis timeframe:
- This Month — current calendar month
- This Year — current calendar year
- Last 30 Days — rolling 30-day window
- Last 12 Months — rolling 12-month window (default)
- Last 2 Years — rolling 24-month window
- All Time — entire history
Subscription Statistics
For each currency, four key metrics are displayed:
| Metric | Description |
|---|---|
| New Subscriptions | Number of new services created in the selected period |
| Still Active | How many of those new services are still active |
| Churned | How many of those new services have been terminated or cancelled |
| Revenue in Period | Actual revenue from paid invoices in the selected period |
Monthly Charts
Below the statistics, two charts are displayed per currency:
- New Subscriptions per Month — bar chart showing the number of new services created each month
- Revenue per Month — bar chart showing actual paid revenue per month
These charts help identify seasonal trends and growth patterns in product performance.
Product Churn
Product Analytics addon WHMCS
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The Product Churn page is available at: Addons > PUQ Product Analytics > Products > Product Churn
Churn and retention analysis per product — identify which products lose the most customers.
06-product-churn.png
Summary Cards
The top section displays four key churn metrics:
| Metric | Description |
|---|---|
| Churn Rate | Overall percentage of services that have been terminated or cancelled |
| Retention Rate | Overall percentage of services that remain active |
| Churned Services | Total number of terminated and cancelled services |
| At Risk (Suspended) | Number of currently suspended services that may churn |
Churn by Product
A sortable and searchable table showing churn analysis per product:
| Column | Description |
|---|---|
| Product Name | Name of the product |
| Total | Total number of services (all statuses) |
| Active | Number of active services (green badge) |
| Suspended | Number of suspended services (yellow badge) |
| Churned | Number of terminated/cancelled services (red badge) |
| Churn Rate | Percentage of churned services with color-coded visual bar (green to red) |
| Retention Rate | Percentage of active services with color-coded visual bar (red to green) |
Tip: Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement.
Groups Overview
Product Analytics addon WHMCS
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The Groups Overview page is available at: Addons > PUQ Product Analytics > Groups > Groups Overview
Summary of all product groups with services count.
07-groups-overview.png
Summary Cards
The top section displays four key metrics:
| Metric | Description |
|---|---|
| Total Groups | Number of product groups configured in WHMCS |
| Total Products | Total number of products across all groups |
| Active Services | Total services with Active status |
| Total Services | Total number of services across all statuses |
Groups Table
A sortable and searchable table listing every product group:
| Column | Description |
|---|---|
| # | Group ID in WHMCS |
| Group Name | Name of the product group (clickable link) |
| Products | Number of products in this group |
| Active | Number of active services (green badge) |
| Suspended | Number of suspended services (yellow badge) |
| Terminated/Cancelled | Number of terminated and cancelled services (red badge) |
| Total | Total number of services in this group |
The table supports real-time search filtering and column sorting.
Revenue by Group
Product Analytics addon WHMCS
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The Revenue by Group page is available at: Addons > PUQ Product Analytics > Groups > Revenue by Group
Recurring revenue breakdown per product group, normalized to annual and monthly estimates.
08-revenue-by-group.png
Revenue Summary
The top section shows total revenue cards for each currency:
| Metric | Description |
|---|---|
| Annual Revenue | Total estimated annual recurring revenue |
| Monthly Revenue | Normalized monthly revenue estimate |
| Services | Number of active services contributing to this revenue |
Each currency (e.g., EUR, USD, PLN) is displayed as a separate card.
Revenue Table
A sortable and searchable table with per-group revenue breakdown:
| Column | Description |
|---|---|
| # | Group ID |
| Group Name | Name of the product group |
| Products | Number of products in this group |
| Currency | Currency badge (color-coded) |
| Active | Number of active services |
| Annual Revenue | Estimated annual revenue from this group in this currency |
| Monthly Revenue | Estimated monthly revenue |
Note: Groups with products in multiple currencies appear as separate rows per currency.
Group Distribution
Product Analytics addon WHMCS
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The Group Distribution page is available at: Addons > PUQ Product Analytics > Groups > Group Distribution
Distribution of services across product groups — see which groups have the most services.
09-group-distribution.png
Summary Cards
The top section displays four key metrics:
| Metric | Description |
|---|---|
| Total Groups | Number of product groups |
| Total Services | Total number of services across all groups |
| Active Services | Services with Active status |
| Ungrouped | Services belonging to products without a group |
Services Distribution
A large donut chart visualizing how services are distributed across all product groups. Each segment represents a group with:
- Group name — displayed in the legend
- Service count — total services in the group
- Percentage — share of total services
The chart includes all groups, even those with zero services, providing a complete picture of your product portfolio distribution.
Clients Overview
Product Analytics addon WHMCS
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The Clients Overview page is available at: Addons > PUQ Product Analytics > Clients > Clients Overview
Summary of all clients — status breakdown, age distribution, and new registrations.
10-clients-overview.png
Summary Cards
The top section displays four key client metrics:
| Metric | Description |
|---|---|
| Total Clients | Total number of registered clients |
| Paying Clients | Clients who have at least one paid invoice |
| Non-Paying | Clients with no paid invoices |
| Avg Lifetime | Average client lifetime in months |
Clients by Status
A donut chart showing the distribution of clients by their current status:
- Active (green) — clients with active services
- Inactive (yellow) — clients without active services
Client Age Distribution
A horizontal bar chart showing how long clients have been registered:
- < 1 mo — registered less than a month ago
- 1 - 3 mo — 1 to 3 months
- 3 - 6 mo — 3 to 6 months
- 6 - 12 mo — 6 months to 1 year
- 1 - 2 yr — 1 to 2 years
- 2 - 5 yr — 2 to 5 years
- 5+ yr — more than 5 years
New Clients per Month
A bar chart showing the number of new client registrations per month, helping you identify growth trends.
Client Lifetime Value
Product Analytics addon WHMCS
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The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value
Average revenue per client, revenue distribution, and top clients by lifetime value.
11-client-lifetime-value.png
LTV Statistics
For each currency, five key metrics are displayed:
| Metric | Description |
|---|---|
| Average LTV | Average lifetime revenue per paying client |
| Total Revenue | Total revenue from all paid invoices |
| Avg Monthly Value | Average monthly revenue per paying client |
| Paying Clients | Number of paying clients (shown as paying / total) |
| Avg Lifetime | Average client lifetime in months |
Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.
Revenue Distribution
A horizontal bar chart per currency showing how clients are distributed across revenue brackets:
- $0 — clients with no revenue
- $0 - $50 — low-value clients
- $50 - $200 — medium-value clients
- $200 - $500 — higher-value clients
- $500 - $1K — high-value clients
- $1K - $5K — premium clients
- $5K+ — top-tier clients
Top Clients by Revenue
A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.
Client Revenue
Product Analytics addon WHMCS
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The Client Revenue page is available at: Addons > PUQ Product Analytics > Clients > Client Revenue
Detailed revenue breakdown per client with lifetime and monthly value.
12-client-revenue.png
Revenue Summary
For each currency, three key metrics are displayed:
| Metric | Description |
|---|---|
| Total Revenue | Total revenue from paid invoices in this currency |
| Total Clients | Number of clients with invoices in this currency |
| Paying Clients | Number of clients who have actually paid |
Each currency is displayed as a separate row of cards.
Client Revenue Table
A sortable and searchable table per currency with detailed client data:
| Column | Description |
|---|---|
| Client Name | Name of the client |
| Active | Client status badge (Active / Inactive) |
| Client Since | Registration date |
| Lifetime | How long the client has been registered (in months) |
| Invoices Paid | Total number of paid invoices |
| Total Revenue | Lifetime revenue from this client |
| Monthly Value | Average monthly revenue from this client |
The table supports real-time search filtering and column sorting.
Orders Overview
Product Analytics addon WHMCS
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The Orders Overview page is available at: Addons > PUQ Product Analytics > Orders > Orders Overview
Summary of all orders with status breakdown, monthly chart, and recent activity.
13-orders-overview.png
Date Range Filter
At the top of the page, a set of period buttons allows you to select the analysis timeframe:
- This Month — current calendar month
- This Year — current calendar year
- Last 30 Days — rolling 30-day window
- Last 12 Months — rolling 12-month window (default)
- Last 2 Years — rolling 24-month window
- All Time — entire history
Order Statistics
For each currency, four key metrics are displayed:
| Metric | Description |
|---|---|
| Total Orders | Total number of orders with the total amount |
| Active | Number of orders with Active status and their total amount |
| Pending | Number of orders with Pending status |
| Cancelled / Fraud | Number of cancelled or fraudulent orders |
Each currency (e.g., PLN, EUR, UAH, USD) is displayed as a separate row of cards.
Monthly Charts
Below the statistics, two charts are displayed per currency:
- Orders per Month — bar chart showing the number of orders placed each month
- Revenue per Month — bar chart showing order revenue per month
These charts help identify order trends and seasonal patterns in sales activity.
Orders by Product
Product Analytics addon WHMCS
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The Orders by Product page is available at: Addons > PUQ Product Analytics > Orders > Orders by Product
Ranking of products by number of orders and total revenue.
14-orders-by-product.png
Date Range Filter
At the top of the page, a set of period buttons allows you to select the analysis timeframe:
- This Month — current calendar month
- This Year — current calendar year
- Last 30 Days — rolling 30-day window
- Last 12 Months — rolling 12-month window (default)
- Last 2 Years — rolling 24-month window
- All Time — entire history
Order Statistics
For each currency, three key metrics are displayed:
| Metric | Description |
|---|---|
| Total Orders | Total number of orders in the selected period |
| Total Amount | Total revenue from orders |
| Products Ordered | Number of unique products that received orders |
Each currency is displayed as a separate row of cards.
Top Products
A horizontal bar chart per currency ranking products by the number of orders received in the selected period. This helps identify your best-selling products and understand which products drive the most order volume.