# Admin Area Detailed guide on using the administrator interface: dashboard, product reports, group reports, client metrics, and order statistics. # Dashboard ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Dashboard is the home page of the module, available at: **Addons** > **PUQ Product Analytics** > **Home** It provides a complete overview of your WHMCS business at a glance — key metrics, revenue, service status, subscription trends, and top-performing products and groups. ![Dashboard — full overview with key metrics, charts, and rankings](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-gpfmn5xf.png) *02-dashboard.png* --- ## Key Metrics The top row displays summary cards with the most important numbers: | Metric | Description | |--------|-------------| | **Total Products** | Number of products configured in WHMCS | | **Total Groups** | Number of product groups | | **Total Clients** | Number of registered clients | | **Active Services** | Services with Active status | | **Total Services** | Total number of services across all statuses | | **Retention Rate** | Percentage of services that remain active (color-coded: green >= 70%, yellow >= 40%, red < 40%) | --- ## Services by Status A donut chart showing the distribution of all services by their current status: - **Active** (green) — currently running services - **Suspended** (yellow) — temporarily suspended - **Terminated** (red) — permanently terminated - **Cancelled** (gray) — cancelled by client or admin - **Pending** (blue) — awaiting activation --- ## Recurring Revenue Displays estimated recurring revenue broken down by currency: - **Annual Revenue** — total estimated yearly revenue from active services - **Monthly Revenue** — normalized monthly estimate - Each currency is shown separately (e.g., USD, EUR, PLN) --- ## Orders (Last 30 Days) Summary of recent order activity per currency, showing the number of orders and their total amount. --- ## New Subscriptions (12 mo) A bar chart showing the number of new service subscriptions per month over the last 12 months, helping you identify growth trends. --- ## Top Products by Active Services A horizontal bar chart ranking products by the number of currently active services. --- ## Top Groups by Services A horizontal bar chart ranking product groups by total service count, with the number of active services shown in parentheses. # Products Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Products Overview page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Products Overview** Summary of all products configured in WHMCS with active and total services count. ![Products Overview — summary cards and full product table with service counts](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-k7fjbqea.png) *03-products-overview.png* --- ## Summary Cards The top section displays four key metrics: | Metric | Description | |--------|-------------| | **Total Products** | Total number of products configured in WHMCS | | **Product Groups** | Number of product groups | | **Active Services** | Total services with Active status across all products | | **Total Services** | Total number of services across all statuses | --- ## Products Table A sortable and searchable table listing every product with the following columns: | Column | Description | |--------|-------------| | **#** | Product ID in WHMCS | | **Product Name** | Name of the product (clickable link) | | **Type** | Product type (hostingaccount, server, other, etc.) | | **Group** | Product group the product belongs to | | **Active** | Number of active services (green badge) | | **Suspended** | Number of suspended services (yellow badge) | | **Terminated/Cancelled** | Number of terminated and cancelled services (red badge) | | **Total** | Total number of services for this product | The table supports real-time search filtering and column sorting. # Revenue by Product ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Revenue by Product page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Revenue by Product** Recurring revenue breakdown per product, normalized to annual and monthly estimates. ![Revenue by Product — revenue summary cards and detailed product revenue table](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-zwxywq9z.png) *04-revenue-by-product.png* --- ## Revenue Summary The top section shows total revenue cards for each currency configured in WHMCS: | Metric | Description | |--------|-------------| | **Annual Revenue** | Total estimated annual recurring revenue | | **Monthly Revenue** | Normalized monthly revenue estimate | | **Services** | Number of active services contributing to this revenue | Each currency (e.g., EUR, USD, PLN) is displayed as a separate card. --- ## Revenue Table A sortable and searchable table with per-product revenue breakdown: | Column | Description | |--------|-------------| | **#** | Product ID | | **Product Name** | Name of the product | | **Group** | Product group | | **Currency** | Currency badge (color-coded) | | **Active** | Number of active services | | **Annual Revenue** | Estimated annual revenue from this product in this currency | | **Monthly Revenue** | Estimated monthly revenue | > **Note:** Revenue is calculated from the recurring amount of active services. Products with multiple currencies appear as separate rows. # Product Popularity ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Product Popularity page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Product Popularity** Product performance for the selected period — new subscriptions, retention, and actual revenue from paid invoices. ![Product Popularity — subscription stats by currency with monthly charts](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-u0po2s9j.png) *05-product-popularity.png* --- ## Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: - **This Month** — current calendar month - **This Year** — current calendar year - **Last 30 Days** — rolling 30-day window - **Last 12 Months** — rolling 12-month window (default) - **Last 2 Years** — rolling 24-month window - **All Time** — entire history --- ## Subscription Statistics For each currency, four key metrics are displayed: | Metric | Description | |--------|-------------| | **New Subscriptions** | Number of new services created in the selected period | | **Still Active** | How many of those new services are still active | | **Churned** | How many of those new services have been terminated or cancelled | | **Revenue in Period** | Actual revenue from paid invoices in the selected period | --- ## Monthly Charts Below the statistics, two charts are displayed per currency: - **New Subscriptions per Month** — bar chart showing the number of new services created each month - **Revenue per Month** — bar chart showing actual paid revenue per month These charts help identify seasonal trends and growth patterns in product performance. # Product Churn ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Product Churn page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Product Churn** Churn and retention analysis per product — identify which products lose the most customers. ![Product Churn — churn rate summary and per-product churn table with visual bars](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-z8oqzhwj.png) *06-product-churn.png* --- ## Summary Cards The top section displays four key churn metrics: | Metric | Description | |--------|-------------| | **Churn Rate** | Overall percentage of services that have been terminated or cancelled | | **Retention Rate** | Overall percentage of services that remain active | | **Churned Services** | Total number of terminated and cancelled services | | **At Risk (Suspended)** | Number of currently suspended services that may churn | --- ## Churn by Product A sortable and searchable table showing churn analysis per product: | Column | Description | |--------|-------------| | **Product Name** | Name of the product | | **Total** | Total number of services (all statuses) | | **Active** | Number of active services (green badge) | | **Suspended** | Number of suspended services (yellow badge) | | **Churned** | Number of terminated/cancelled services (red badge) | | **Churn Rate** | Percentage of churned services with color-coded visual bar (green to red) | | **Retention Rate** | Percentage of active services with color-coded visual bar (red to green) | > **Tip:** Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement. # Groups Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Groups Overview page is available at: **Addons** > **PUQ Product Analytics** > **Groups** > **Groups Overview** Summary of all product groups with services count. ![Groups Overview — summary cards and groups table with service counts](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-u4qqmy7q.png) *07-groups-overview.png* --- ## Summary Cards The top section displays four key metrics: | Metric | Description | |--------|-------------| | **Total Groups** | Number of product groups configured in WHMCS | | **Total Products** | Total number of products across all groups | | **Active Services** | Total services with Active status | | **Total Services** | Total number of services across all statuses | --- ## Groups Table A sortable and searchable table listing every product group: | Column | Description | |--------|-------------| | **#** | Group ID in WHMCS | | **Group Name** | Name of the product group (clickable link) | | **Products** | Number of products in this group | | **Active** | Number of active services (green badge) | | **Suspended** | Number of suspended services (yellow badge) | | **Terminated/Cancelled** | Number of terminated and cancelled services (red badge) | | **Total** | Total number of services in this group | The table supports real-time search filtering and column sorting. # Revenue by Group ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Revenue by Group page is available at: **Addons** > **PUQ Product Analytics** > **Groups** > **Revenue by Group** Recurring revenue breakdown per product group, normalized to annual and monthly estimates. ![Revenue by Group — revenue summary cards and detailed group revenue table](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-skj5oplr.png) *08-revenue-by-group.png* --- ## Revenue Summary The top section shows total revenue cards for each currency: | Metric | Description | |--------|-------------| | **Annual Revenue** | Total estimated annual recurring revenue | | **Monthly Revenue** | Normalized monthly revenue estimate | | **Services** | Number of active services contributing to this revenue | Each currency (e.g., EUR, USD, PLN) is displayed as a separate card. --- ## Revenue Table A sortable and searchable table with per-group revenue breakdown: | Column | Description | |--------|-------------| | **#** | Group ID | | **Group Name** | Name of the product group | | **Products** | Number of products in this group | | **Currency** | Currency badge (color-coded) | | **Active** | Number of active services | | **Annual Revenue** | Estimated annual revenue from this group in this currency | | **Monthly Revenue** | Estimated monthly revenue | > **Note:** Groups with products in multiple currencies appear as separate rows per currency. # Group Distribution ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Group Distribution page is available at: **Addons** > **PUQ Product Analytics** > **Groups** > **Group Distribution** Distribution of services across product groups — see which groups have the most services. ![Group Distribution — summary cards and donut chart with all groups](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-ocgorfvk.png) *09-group-distribution.png* --- ## Summary Cards The top section displays four key metrics: | Metric | Description | |--------|-------------| | **Total Groups** | Number of product groups | | **Total Services** | Total number of services across all groups | | **Active Services** | Services with Active status | | **Ungrouped** | Services belonging to products without a group | --- ## Services Distribution A large donut chart visualizing how services are distributed across all product groups. Each segment represents a group with: - **Group name** — displayed in the legend - **Service count** — total services in the group - **Percentage** — share of total services The chart includes all groups, even those with zero services, providing a complete picture of your product portfolio distribution. # Clients Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Clients Overview page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Clients Overview** Summary of all clients — status breakdown, age distribution, and new registrations. ![Clients Overview — client stats, status donut chart, and age distribution](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-dccuehlv.png) *10-clients-overview.png* --- ## Summary Cards The top section displays four key client metrics: | Metric | Description | |--------|-------------| | **Total Clients** | Total number of registered clients | | **Paying Clients** | Clients who have at least one paid invoice | | **Non-Paying** | Clients with no paid invoices | | **Avg Lifetime** | Average client lifetime in months | --- ## Clients by Status A donut chart showing the distribution of clients by their current status: - **Active** (green) — clients with active services - **Inactive** (yellow) — clients without active services --- ## Client Age Distribution A horizontal bar chart showing how long clients have been registered: - **< 1 mo** — registered less than a month ago - **1 - 3 mo** — 1 to 3 months - **3 - 6 mo** — 3 to 6 months - **6 - 12 mo** — 6 months to 1 year - **1 - 2 yr** — 1 to 2 years - **2 - 5 yr** — 2 to 5 years - **5+ yr** — more than 5 years --- ## New Clients per Month A bar chart showing the number of new client registrations per month, helping you identify growth trends. # Client Lifetime Value ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Client Lifetime Value page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Client Lifetime Value** Average revenue per client, revenue distribution, and top clients by lifetime value. ![Client Lifetime Value — LTV stats per currency, revenue distribution, and top clients](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-efr4syt9.png) *11-client-lifetime-value.png* --- ## LTV Statistics For each currency, five key metrics are displayed: | Metric | Description | |--------|-------------| | **Average LTV** | Average lifetime revenue per paying client | | **Total Revenue** | Total revenue from all paid invoices | | **Avg Monthly Value** | Average monthly revenue per paying client | | **Paying Clients** | Number of paying clients (shown as paying / total) | | **Avg Lifetime** | Average client lifetime in months | Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards. --- ## Revenue Distribution A horizontal bar chart per currency showing how clients are distributed across revenue brackets: - **$0** — clients with no revenue - **$0 - $50** — low-value clients - **$50 - $200** — medium-value clients - **$200 - $500** — higher-value clients - **$500 - $1K** — high-value clients - **$1K - $5K** — premium clients - **$5K+** — top-tier clients --- ## Top Clients by Revenue A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount. # Client Revenue ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Client Revenue page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Client Revenue** Detailed revenue breakdown per client with lifetime and monthly value. ![Client Revenue — revenue summary per currency and detailed client table](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-qqt5givg.png) *12-client-revenue.png* --- ## Revenue Summary For each currency, three key metrics are displayed: | Metric | Description | |--------|-------------| | **Total Revenue** | Total revenue from paid invoices in this currency | | **Total Clients** | Number of clients with invoices in this currency | | **Paying Clients** | Number of clients who have actually paid | Each currency is displayed as a separate row of cards. --- ## Client Revenue Table A sortable and searchable table per currency with detailed client data: | Column | Description | |--------|-------------| | **Client Name** | Name of the client | | **Active** | Client status badge (Active / Inactive) | | **Client Since** | Registration date | | **Lifetime** | How long the client has been registered (in months) | | **Invoices Paid** | Total number of paid invoices | | **Total Revenue** | Lifetime revenue from this client | | **Monthly Value** | Average monthly revenue from this client | The table supports real-time search filtering and column sorting. # Orders Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Orders Overview page is available at: **Addons** > **PUQ Product Analytics** > **Orders** > **Orders Overview** Summary of all orders with status breakdown, monthly chart, and recent activity. ![Orders Overview — order stats by currency with monthly order and revenue charts](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-apv4bszg.png) *13-orders-overview.png* --- ## Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: - **This Month** — current calendar month - **This Year** — current calendar year - **Last 30 Days** — rolling 30-day window - **Last 12 Months** — rolling 12-month window (default) - **Last 2 Years** — rolling 24-month window - **All Time** — entire history --- ## Order Statistics For each currency, four key metrics are displayed: | Metric | Description | |--------|-------------| | **Total Orders** | Total number of orders with the total amount | | **Active** | Number of orders with Active status and their total amount | | **Pending** | Number of orders with Pending status | | **Cancelled / Fraud** | Number of cancelled or fraudulent orders | Each currency (e.g., PLN, EUR, UAH, USD) is displayed as a separate row of cards. --- ## Monthly Charts Below the statistics, two charts are displayed per currency: - **Orders per Month** — bar chart showing the number of orders placed each month - **Revenue per Month** — bar chart showing order revenue per month These charts help identify order trends and seasonal patterns in sales activity. # Orders by Product ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [Community](https://community.puqcloud.com/) The Orders by Product page is available at: **Addons** > **PUQ Product Analytics** > **Orders** > **Orders by Product** Ranking of products by number of orders and total revenue. ![Orders by Product — order summary per currency and top products ranking](https://doc.puq.info/uploads/images/gallery/2026-07/embedded-image-t6e4wvqd.png) *14-orders-by-product.png* --- ## Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: - **This Month** — current calendar month - **This Year** — current calendar year - **Last 30 Days** — rolling 30-day window - **Last 12 Months** — rolling 12-month window (default) - **Last 2 Years** — rolling 24-month window - **All Time** — entire history --- ## Order Statistics For each currency, three key metrics are displayed: | Metric | Description | |--------|-------------| | **Total Orders** | Total number of orders in the selected period | | **Total Amount** | Total revenue from orders | | **Products Ordered** | Number of unique products that received orders | Each currency is displayed as a separate row of cards. --- ## Top Products A horizontal bar chart per currency ranking products by the number of orders received in the selected period. This helps identify your best-selling products and understand which products drive the most order volume.