Clients
Client analytics reports: overview of all clients, lifetime value analysis, and detailed revenue breakdown per client.
Clients Overview
Product Analytics addon WHMCS
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The Clients Overview page is available at: Addons > PUQ Product Analytics > Clients > Clients Overview
Summary of all clients — status breakdown, age distribution, and new registrations.
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Summary Cards
The top section displays four key client metrics:
| Metric | Description |
|---|---|
| Total Clients | Total number of registered clients |
| Paying Clients | Clients who have at least one paid invoice |
| Non-Paying | Clients with no paid invoices |
| Avg Lifetime | Average client lifetime in months |
Clients by Status
A donut chart showing the distribution of clients by their current status:
- Active (green) — clients with active services
- Inactive (yellow) — clients without active services
Client Age Distribution
A horizontal bar chart showing how long clients have been registered:
- < 1 mo — registered less than a month ago
- 1 - 3 mo — 1 to 3 months
- 3 - 6 mo — 3 to 6 months
- 6 - 12 mo — 6 months to 1 year
- 1 - 2 yr — 1 to 2 years
- 2 - 5 yr — 2 to 5 years
- 5+ yr — more than 5 years
New Clients per Month
A bar chart showing the number of new client registrations per month, helping you identify growth trends.
Client Lifetime Value
Product Analytics addon WHMCS
Order now | Download | FAQ
The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value
Average revenue per client, revenue distribution, and top clients by lifetime value.
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LTV Statistics
For each currency, five key metrics are displayed:
| Metric | Description |
|---|---|
| Average LTV | Average lifetime revenue per paying client |
| Total Revenue | Total revenue from all paid invoices |
| Avg Monthly Value | Average monthly revenue per paying client |
| Paying Clients | Number of paying clients (shown as paying / total) |
| Avg Lifetime | Average client lifetime in months |
Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.
Revenue Distribution
A horizontal bar chart per currency showing how clients are distributed across revenue brackets:
- $0 — clients with no revenue
- $0 - $50 — low-value clients
- $50 - $200 — medium-value clients
- $200 - $500 — higher-value clients
- $500 - $1K — high-value clients
- $1K - $5K — premium clients
- $5K+ — top-tier clients
Top Clients by Revenue
A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.
Client Revenue
Product Analytics addon WHMCS
Order now | Download | FAQ
The Client Revenue page is available at: Addons > PUQ Product Analytics > Clients > Client Revenue
Detailed revenue breakdown per client with lifetime and monthly value.
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Revenue Summary
For each currency, three key metrics are displayed:
| Metric | Description |
|---|---|
| Total Revenue | Total revenue from paid invoices in this currency |
| Total Clients | Number of clients with invoices in this currency |
| Paying Clients | Number of clients who have actually paid |
Each currency is displayed as a separate row of cards.
Client Revenue Table
A sortable and searchable table per currency with detailed client data:
| Column | Description |
|---|---|
| Client Name | Name of the client |
| Active | Client status badge (Active / Inactive) |
| Client Since | Registration date |
| Lifetime | How long the client has been registered (in months) |
| Invoices Paid | Total number of paid invoices |
| Total Revenue | Lifetime revenue from this client |
| Monthly Value | Average monthly revenue from this client |
The table supports real-time search filtering and column sorting.