# Clients Client analytics reports: overview of all clients, lifetime value analysis, and detailed revenue breakdown per client. # Clients Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Clients Overview page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Clients Overview** Summary of all clients — status breakdown, age distribution, and new registrations. ![Clients Overview — client stats, status donut chart, and age distribution](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-a3aerlt1.png) *10-clients-overview.png* --- ## Summary Cards The top section displays four key client metrics: | Metric | Description | |--------|-------------| | **Total Clients** | Total number of registered clients | | **Paying Clients** | Clients who have at least one paid invoice | | **Non-Paying** | Clients with no paid invoices | | **Avg Lifetime** | Average client lifetime in months | --- ## Clients by Status A donut chart showing the distribution of clients by their current status: - **Active** (green) — clients with active services - **Inactive** (yellow) — clients without active services --- ## Client Age Distribution A horizontal bar chart showing how long clients have been registered: - **< 1 mo** — registered less than a month ago - **1 - 3 mo** — 1 to 3 months - **3 - 6 mo** — 3 to 6 months - **6 - 12 mo** — 6 months to 1 year - **1 - 2 yr** — 1 to 2 years - **2 - 5 yr** — 2 to 5 years - **5+ yr** — more than 5 years --- ## New Clients per Month A bar chart showing the number of new client registrations per month, helping you identify growth trends. # Client Lifetime Value ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Client Lifetime Value page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Client Lifetime Value** Average revenue per client, revenue distribution, and top clients by lifetime value. ![Client Lifetime Value — LTV stats per currency, revenue distribution, and top clients](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-ctyectcw.png) *11-client-lifetime-value.png* --- ## LTV Statistics For each currency, five key metrics are displayed: | Metric | Description | |--------|-------------| | **Average LTV** | Average lifetime revenue per paying client | | **Total Revenue** | Total revenue from all paid invoices | | **Avg Monthly Value** | Average monthly revenue per paying client | | **Paying Clients** | Number of paying clients (shown as paying / total) | | **Avg Lifetime** | Average client lifetime in months | Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards. --- ## Revenue Distribution A horizontal bar chart per currency showing how clients are distributed across revenue brackets: - **$0** — clients with no revenue - **$0 - $50** — low-value clients - **$50 - $200** — medium-value clients - **$200 - $500** — higher-value clients - **$500 - $1K** — high-value clients - **$1K - $5K** — premium clients - **$5K+** — top-tier clients --- ## Top Clients by Revenue A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount. # Client Revenue ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Client Revenue page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Client Revenue** Detailed revenue breakdown per client with lifetime and monthly value. ![Client Revenue — revenue summary per currency and detailed client table](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-wp5mour9.png) *12-client-revenue.png* --- ## Revenue Summary For each currency, three key metrics are displayed: | Metric | Description | |--------|-------------| | **Total Revenue** | Total revenue from paid invoices in this currency | | **Total Clients** | Number of clients with invoices in this currency | | **Paying Clients** | Number of clients who have actually paid | Each currency is displayed as a separate row of cards. --- ## Client Revenue Table A sortable and searchable table per currency with detailed client data: | Column | Description | |--------|-------------| | **Client Name** | Name of the client | | **Active** | Client status badge (Active / Inactive) | | **Client Since** | Registration date | | **Lifetime** | How long the client has been registered (in months) | | **Invoices Paid** | Total number of paid invoices | | **Total Revenue** | Lifetime revenue from this client | | **Monthly Value** | Average monthly revenue from this client | The table supports real-time search filtering and column sorting.