Clients

Client analytics reports: overview of all clients, lifetime value analysis, and detailed revenue breakdown per client.

Clients Overview

Product Analytics addon WHMCS
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The Clients Overview page is available at: Addons > PUQ Product Analytics > Clients > Clients Overview
Summary of all clients — status breakdown, age distribution, and new registrations.

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Summary Cards
The top section displays four key client metrics:

Metric
Description

Total Clients
Total number of registered clients

Paying Clients
Clients who have at least one paid invoice

Non-Paying
Clients with no paid invoices

Avg Lifetime
Average client lifetime in months

Clients by Status
A donut chart showing the distribution of clients by their current status:

Active (green) — clients with active services

Inactive (yellow) — clients without active services

Client Age Distribution
A horizontal bar chart showing how long clients have been registered:

< 1 mo — registered less than a month ago

1 - 3 mo — 1 to 3 months

3 - 6 mo — 3 to 6 months

6 - 12 mo — 6 months to 1 year

1 - 2 yr — 1 to 2 years

2 - 5 yr — 2 to 5 years

5+ yr — more than 5 years

New Clients per Month
A bar chart showing the number of new client registrations per month, helping you identify growth trends.

Client Lifetime Value

Product Analytics addon WHMCS
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The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value
Average revenue per client, revenue distribution, and top clients by lifetime value.

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LTV Statistics
For each currency, five key metrics are displayed:

Metric
Description

Average LTV
Average lifetime revenue per paying client

Total Revenue
Total revenue from all paid invoices

Avg Monthly Value
Average monthly revenue per paying client

Paying Clients
Number of paying clients (shown as paying / total)

Avg Lifetime
Average client lifetime in months

Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.

Revenue Distribution
A horizontal bar chart per currency showing how clients are distributed across revenue brackets:

$0 — clients with no revenue

$0 - $50 — low-value clients

$50 - $200 — medium-value clients

$200 - $500 — higher-value clients

$500 - $1K — high-value clients

$1K - $5K — premium clients

$5K+ — top-tier clients

Top Clients by Revenue
A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.

Client Revenue

Product Analytics addon WHMCS
Order now | Download | FAQ
The Client Revenue page is available at: Addons > PUQ Product Analytics > Clients > Client Revenue
Detailed revenue breakdown per client with lifetime and monthly value.

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Revenue Summary
For each currency, three key metrics are displayed:

Metric
Description

Total Revenue
Total revenue from paid invoices in this currency

Total Clients
Number of clients with invoices in this currency

Paying Clients
Number of clients who have actually paid

Each currency is displayed as a separate row of cards.

Client Revenue Table
A sortable and searchable table per currency with detailed client data:

Column
Description

Client Name
Name of the client

Active
Client status badge (Active / Inactive)

Client Since
Registration date

Lifetime
How long the client has been registered (in months)

Invoices Paid
Total number of paid invoices

Total Revenue
Lifetime revenue from this client

Monthly Value
Average monthly revenue from this client

The table supports real-time search filtering and column sorting.