Products
Product analytics reports: overview of all products, revenue breakdown per product, product popularity trends, and churn analysis.
Products Overview
Product Analytics addon WHMCS
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The Products Overview page is available at: Addons > PUQ Product Analytics > Products > Products Overview
Summary of all products configured in WHMCS with active and total services count.
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Summary Cards
The top section displays four key metrics:
| Metric | Description |
|---|---|
| Total Products | Total number of products configured in WHMCS |
| Product Groups | Number of product groups |
| Active Services | Total services with Active status across all products |
| Total Services | Total number of services across all statuses |
Products Table
A sortable and searchable table listing every product with the following columns:
| Column | Description |
|---|---|
| # | Product ID in WHMCS |
| Product Name | Name of the product (clickable link) |
| Type | Product type (hostingaccount, server, other, etc.) |
| Group | Product group the product belongs to |
| Active | Number of active services (green badge) |
| Suspended | Number of suspended services (yellow badge) |
| Terminated/Cancelled | Number of terminated and cancelled services (red badge) |
| Total | Total number of services for this product |
The table supports real-time search filtering and column sorting.
Revenue by Product
Product Analytics addon WHMCS
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The Revenue by Product page is available at: Addons > PUQ Product Analytics > Products > Revenue by Product
Recurring revenue breakdown per product, normalized to annual and monthly estimates.
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Revenue Summary
The top section shows total revenue cards for each currency configured in WHMCS:
| Metric | Description |
|---|---|
| Annual Revenue | Total estimated annual recurring revenue |
| Monthly Revenue | Normalized monthly revenue estimate |
| Services | Number of active services contributing to this revenue |
Each currency (e.g., EUR, USD, PLN) is displayed as a separate card.
Revenue Table
A sortable and searchable table with per-product revenue breakdown:
| Column | Description |
|---|---|
| # | Product ID |
| Product Name | Name of the product |
| Group | Product group |
| Currency | Currency badge (color-coded) |
| Active | Number of active services |
| Annual Revenue | Estimated annual revenue from this product in this currency |
| Monthly Revenue | Estimated monthly revenue |
Note: Revenue is calculated from the recurring amount of active services. Products with multiple currencies appear as separate rows.
Product Popularity
Product Analytics addon WHMCS
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The Product Popularity page is available at: Addons > PUQ Product Analytics > Products > Product Popularity
Product performance for the selected period — new subscriptions, retention, and actual revenue from paid invoices.
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Date Range Filter
At the top of the page, a set of period buttons allows you to select the analysis timeframe:
- This Month — current calendar month
- This Year — current calendar year
- Last 30 Days — rolling 30-day window
- Last 12 Months — rolling 12-month window (default)
- Last 2 Years — rolling 24-month window
- All Time — entire history
Subscription Statistics
For each currency, four key metrics are displayed:
| Metric | Description |
|---|---|
| New Subscriptions | Number of new services created in the selected period |
| Still Active | How many of those new services are still active |
| Churned | How many of those new services have been terminated or cancelled |
| Revenue in Period | Actual revenue from paid invoices in the selected period |
Monthly Charts
Below the statistics, two charts are displayed per currency:
- New Subscriptions per Month — bar chart showing the number of new services created each month
- Revenue per Month — bar chart showing actual paid revenue per month
These charts help identify seasonal trends and growth patterns in product performance.
Product Churn
Product Analytics addon WHMCS
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The Product Churn page is available at: Addons > PUQ Product Analytics > Products > Product Churn
Churn and retention analysis per product — identify which products lose the most customers.
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Summary Cards
The top section displays four key churn metrics:
| Metric | Description |
|---|---|
| Churn Rate | Overall percentage of services that have been terminated or cancelled |
| Retention Rate | Overall percentage of services that remain active |
| Churned Services | Total number of terminated and cancelled services |
| At Risk (Suspended) | Number of currently suspended services that may churn |
Churn by Product
A sortable and searchable table showing churn analysis per product:
| Column | Description |
|---|---|
| Product Name | Name of the product |
| Total | Total number of services (all statuses) |
| Active | Number of active services (green badge) |
| Suspended | Number of suspended services (yellow badge) |
| Churned | Number of terminated/cancelled services (red badge) |
| Churn Rate | Percentage of churned services with color-coded visual bar (green to red) |
| Retention Rate | Percentage of active services with color-coded visual bar (red to green) |
Tip: Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement.