# Products Product analytics reports: overview of all products, revenue breakdown per product, product popularity trends, and churn analysis. # Products Overview ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Products Overview page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Products Overview** Summary of all products configured in WHMCS with active and total services count. ![Products Overview — summary cards and full product table with service counts](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-mijphfym.png) *03-products-overview.png* --- ## Summary Cards The top section displays four key metrics: | Metric | Description | |--------|-------------| | **Total Products** | Total number of products configured in WHMCS | | **Product Groups** | Number of product groups | | **Active Services** | Total services with Active status across all products | | **Total Services** | Total number of services across all statuses | --- ## Products Table A sortable and searchable table listing every product with the following columns: | Column | Description | |--------|-------------| | **#** | Product ID in WHMCS | | **Product Name** | Name of the product (clickable link) | | **Type** | Product type (hostingaccount, server, other, etc.) | | **Group** | Product group the product belongs to | | **Active** | Number of active services (green badge) | | **Suspended** | Number of suspended services (yellow badge) | | **Terminated/Cancelled** | Number of terminated and cancelled services (red badge) | | **Total** | Total number of services for this product | The table supports real-time search filtering and column sorting. # Revenue by Product ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Revenue by Product page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Revenue by Product** Recurring revenue breakdown per product, normalized to annual and monthly estimates. ![Revenue by Product — revenue summary cards and detailed product revenue table](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-lnvs0ivv.png) *04-revenue-by-product.png* --- ## Revenue Summary The top section shows total revenue cards for each currency configured in WHMCS: | Metric | Description | |--------|-------------| | **Annual Revenue** | Total estimated annual recurring revenue | | **Monthly Revenue** | Normalized monthly revenue estimate | | **Services** | Number of active services contributing to this revenue | Each currency (e.g., EUR, USD, PLN) is displayed as a separate card. --- ## Revenue Table A sortable and searchable table with per-product revenue breakdown: | Column | Description | |--------|-------------| | **#** | Product ID | | **Product Name** | Name of the product | | **Group** | Product group | | **Currency** | Currency badge (color-coded) | | **Active** | Number of active services | | **Annual Revenue** | Estimated annual revenue from this product in this currency | | **Monthly Revenue** | Estimated monthly revenue | > **Note:** Revenue is calculated from the recurring amount of active services. Products with multiple currencies appear as separate rows. # Product Popularity ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Product Popularity page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Product Popularity** Product performance for the selected period — new subscriptions, retention, and actual revenue from paid invoices. ![Product Popularity — subscription stats by currency with monthly charts](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-fpmlt4bo.png) *05-product-popularity.png* --- ## Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: - **This Month** — current calendar month - **This Year** — current calendar year - **Last 30 Days** — rolling 30-day window - **Last 12 Months** — rolling 12-month window (default) - **Last 2 Years** — rolling 24-month window - **All Time** — entire history --- ## Subscription Statistics For each currency, four key metrics are displayed: | Metric | Description | |--------|-------------| | **New Subscriptions** | Number of new services created in the selected period | | **Still Active** | How many of those new services are still active | | **Churned** | How many of those new services have been terminated or cancelled | | **Revenue in Period** | Actual revenue from paid invoices in the selected period | --- ## Monthly Charts Below the statistics, two charts are displayed per currency: - **New Subscriptions per Month** — bar chart showing the number of new services created each month - **Revenue per Month** — bar chart showing actual paid revenue per month These charts help identify seasonal trends and growth patterns in product performance. # Product Churn ### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)** ##### [Order now](https://puqcloud.com/store/whmcs-addon-modules) | [Download](https://download.puqcloud.com/WHMCS/addons/PUQ_WHMCS-Product-Analytics/) | [FAQ](https://community.puqcloud.com/) The Product Churn page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Product Churn** Churn and retention analysis per product — identify which products lose the most customers. ![Product Churn — churn rate summary and per-product churn table with visual bars](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-gmuge8ui.png) *06-product-churn.png* --- ## Summary Cards The top section displays four key churn metrics: | Metric | Description | |--------|-------------| | **Churn Rate** | Overall percentage of services that have been terminated or cancelled | | **Retention Rate** | Overall percentage of services that remain active | | **Churned Services** | Total number of terminated and cancelled services | | **At Risk (Suspended)** | Number of currently suspended services that may churn | --- ## Churn by Product A sortable and searchable table showing churn analysis per product: | Column | Description | |--------|-------------| | **Product Name** | Name of the product | | **Total** | Total number of services (all statuses) | | **Active** | Number of active services (green badge) | | **Suspended** | Number of suspended services (yellow badge) | | **Churned** | Number of terminated/cancelled services (red badge) | | **Churn Rate** | Percentage of churned services with color-coded visual bar (green to red) | | **Retention Rate** | Percentage of active services with color-coded visual bar (red to green) | > **Tip:** Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement.