Product Analytics WHMCS Addon Description Changelog Installation and Update Dashboard Products Product analytics reports: overview of all products, revenue breakdown per product, product popularity trends, and churn analysis. Products Overview Product Analytics addon WHMCS Order now | Download | FAQ The Products Overview page is available at: Addons > PUQ Product Analytics > Products > Products Overview Summary of all products configured in WHMCS with active and total services count. 03-products-overview.png Summary Cards The top section displays four key metrics: Metric Description Total Products Total number of products configured in WHMCS Product Groups Number of product groups Active Services Total services with Active status across all products Total Services Total number of services across all statuses Products Table A sortable and searchable table listing every product with the following columns: Column Description # Product ID in WHMCS Product Name Name of the product (clickable link) Type Product type (hostingaccount, server, other, etc.) Group Product group the product belongs to Active Number of active services (green badge) Suspended Number of suspended services (yellow badge) Terminated/Cancelled Number of terminated and cancelled services (red badge) Total Total number of services for this product The table supports real-time search filtering and column sorting. Revenue by Product Product Analytics addon WHMCS Order now | Download | FAQ The Revenue by Product page is available at: Addons > PUQ Product Analytics > Products > Revenue by Product Recurring revenue breakdown per product, normalized to annual and monthly estimates. 04-revenue-by-product.png Revenue Summary The top section shows total revenue cards for each currency configured in WHMCS: Metric Description Annual Revenue Total estimated annual recurring revenue Monthly Revenue Normalized monthly revenue estimate Services Number of active services contributing to this revenue Each currency (e.g., EUR, USD, PLN) is displayed as a separate card. Revenue Table A sortable and searchable table with per-product revenue breakdown: Column Description # Product ID Product Name Name of the product Group Product group Currency Currency badge (color-coded) Active Number of active services Annual Revenue Estimated annual revenue from this product in this currency Monthly Revenue Estimated monthly revenue Note: Revenue is calculated from the recurring amount of active services. Products with multiple currencies appear as separate rows. Product Popularity Product Analytics addon WHMCS Order now | Download | FAQ The Product Popularity page is available at: Addons > PUQ Product Analytics > Products > Product Popularity Product performance for the selected period — new subscriptions, retention, and actual revenue from paid invoices. 05-product-popularity.png Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: This Month — current calendar month This Year — current calendar year Last 30 Days — rolling 30-day window Last 12 Months — rolling 12-month window (default) Last 2 Years — rolling 24-month window All Time — entire history Subscription Statistics For each currency, four key metrics are displayed: Metric Description New Subscriptions Number of new services created in the selected period Still Active How many of those new services are still active Churned How many of those new services have been terminated or cancelled Revenue in Period Actual revenue from paid invoices in the selected period Monthly Charts Below the statistics, two charts are displayed per currency: New Subscriptions per Month — bar chart showing the number of new services created each month Revenue per Month — bar chart showing actual paid revenue per month These charts help identify seasonal trends and growth patterns in product performance. Product Churn Product Analytics addon WHMCS Order now | Download | FAQ The Product Churn page is available at: Addons > PUQ Product Analytics > Products > Product Churn Churn and retention analysis per product — identify which products lose the most customers. 06-product-churn.png Summary Cards The top section displays four key churn metrics: Metric Description Churn Rate Overall percentage of services that have been terminated or cancelled Retention Rate Overall percentage of services that remain active Churned Services Total number of terminated and cancelled services At Risk (Suspended) Number of currently suspended services that may churn Churn by Product A sortable and searchable table showing churn analysis per product: Column Description Product Name Name of the product Total Total number of services (all statuses) Active Number of active services (green badge) Suspended Number of suspended services (yellow badge) Churned Number of terminated/cancelled services (red badge) Churn Rate Percentage of churned services with color-coded visual bar (green to red) Retention Rate Percentage of active services with color-coded visual bar (red to green) Tip: Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement. Groups Product group analytics reports: overview of all groups, revenue breakdown per group, and service distribution across groups. Groups Overview Product Analytics addon WHMCS Order now | Download | FAQ The Groups Overview page is available at: Addons > PUQ Product Analytics > Groups > Groups Overview Summary of all product groups with services count. 07-groups-overview.png Summary Cards The top section displays four key metrics: Metric Description Total Groups Number of product groups configured in WHMCS Total Products Total number of products across all groups Active Services Total services with Active status Total Services Total number of services across all statuses Groups Table A sortable and searchable table listing every product group: Column Description # Group ID in WHMCS Group Name Name of the product group (clickable link) Products Number of products in this group Active Number of active services (green badge) Suspended Number of suspended services (yellow badge) Terminated/Cancelled Number of terminated and cancelled services (red badge) Total Total number of services in this group The table supports real-time search filtering and column sorting. Revenue by Group Product Analytics addon WHMCS Order now | Download | FAQ The Revenue by Group page is available at: Addons > PUQ Product Analytics > Groups > Revenue by Group Recurring revenue breakdown per product group, normalized to annual and monthly estimates. 08-revenue-by-group.png Revenue Summary The top section shows total revenue cards for each currency: Metric Description Annual Revenue Total estimated annual recurring revenue Monthly Revenue Normalized monthly revenue estimate Services Number of active services contributing to this revenue Each currency (e.g., EUR, USD, PLN) is displayed as a separate card. Revenue Table A sortable and searchable table with per-group revenue breakdown: Column Description # Group ID Group Name Name of the product group Products Number of products in this group Currency Currency badge (color-coded) Active Number of active services Annual Revenue Estimated annual revenue from this group in this currency Monthly Revenue Estimated monthly revenue Note: Groups with products in multiple currencies appear as separate rows per currency. Group Distribution Product Analytics addon WHMCS Order now | Download | FAQ The Group Distribution page is available at: Addons > PUQ Product Analytics > Groups > Group Distribution Distribution of services across product groups — see which groups have the most services. 09-group-distribution.png Summary Cards The top section displays four key metrics: Metric Description Total Groups Number of product groups Total Services Total number of services across all groups Active Services Services with Active status Ungrouped Services belonging to products without a group Services Distribution A large donut chart visualizing how services are distributed across all product groups. Each segment represents a group with: Group name — displayed in the legend Service count — total services in the group Percentage — share of total services The chart includes all groups, even those with zero services, providing a complete picture of your product portfolio distribution. Clients Client analytics reports: overview of all clients, lifetime value analysis, and detailed revenue breakdown per client. Clients Overview Product Analytics addon WHMCS Order now | Download | FAQ The Clients Overview page is available at: Addons > PUQ Product Analytics > Clients > Clients Overview Summary of all clients — status breakdown, age distribution, and new registrations. 10-clients-overview.png Summary Cards The top section displays four key client metrics: Metric Description Total Clients Total number of registered clients Paying Clients Clients who have at least one paid invoice Non-Paying Clients with no paid invoices Avg Lifetime Average client lifetime in months Clients by Status A donut chart showing the distribution of clients by their current status: Active (green) — clients with active services Inactive (yellow) — clients without active services Client Age Distribution A horizontal bar chart showing how long clients have been registered: < 1 mo — registered less than a month ago 1 - 3 mo — 1 to 3 months 3 - 6 mo — 3 to 6 months 6 - 12 mo — 6 months to 1 year 1 - 2 yr — 1 to 2 years 2 - 5 yr — 2 to 5 years 5+ yr — more than 5 years New Clients per Month A bar chart showing the number of new client registrations per month, helping you identify growth trends. Client Lifetime Value Product Analytics addon WHMCS Order now | Download | FAQ The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value Average revenue per client, revenue distribution, and top clients by lifetime value. 11-client-lifetime-value.png LTV Statistics For each currency, five key metrics are displayed: Metric Description Average LTV Average lifetime revenue per paying client Total Revenue Total revenue from all paid invoices Avg Monthly Value Average monthly revenue per paying client Paying Clients Number of paying clients (shown as paying / total) Avg Lifetime Average client lifetime in months Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards. Revenue Distribution A horizontal bar chart per currency showing how clients are distributed across revenue brackets: $0 — clients with no revenue $0 - $50 — low-value clients $50 - $200 — medium-value clients $200 - $500 — higher-value clients $500 - $1K — high-value clients $1K - $5K — premium clients $5K+ — top-tier clients Top Clients by Revenue A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount. Client Revenue Product Analytics addon WHMCS Order now | Download | FAQ The Client Revenue page is available at: Addons > PUQ Product Analytics > Clients > Client Revenue Detailed revenue breakdown per client with lifetime and monthly value. 12-client-revenue.png Revenue Summary For each currency, three key metrics are displayed: Metric Description Total Revenue Total revenue from paid invoices in this currency Total Clients Number of clients with invoices in this currency Paying Clients Number of clients who have actually paid Each currency is displayed as a separate row of cards. Client Revenue Table A sortable and searchable table per currency with detailed client data: Column Description Client Name Name of the client Active Client status badge (Active / Inactive) Client Since Registration date Lifetime How long the client has been registered (in months) Invoices Paid Total number of paid invoices Total Revenue Lifetime revenue from this client Monthly Value Average monthly revenue from this client The table supports real-time search filtering and column sorting. Orders Order analytics reports: overview of all orders with status breakdown, and product ranking by order volume. Orders Overview Product Analytics addon WHMCS Order now | Download | FAQ The Orders Overview page is available at: Addons > PUQ Product Analytics > Orders > Orders Overview Summary of all orders with status breakdown, monthly chart, and recent activity. 13-orders-overview.png Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: This Month — current calendar month This Year — current calendar year Last 30 Days — rolling 30-day window Last 12 Months — rolling 12-month window (default) Last 2 Years — rolling 24-month window All Time — entire history Order Statistics For each currency, four key metrics are displayed: Metric Description Total Orders Total number of orders with the total amount Active Number of orders with Active status and their total amount Pending Number of orders with Pending status Cancelled / Fraud Number of cancelled or fraudulent orders Each currency (e.g., PLN, EUR, UAH, USD) is displayed as a separate row of cards. Monthly Charts Below the statistics, two charts are displayed per currency: Orders per Month — bar chart showing the number of orders placed each month Revenue per Month — bar chart showing order revenue per month These charts help identify order trends and seasonal patterns in sales activity. Orders by Product Product Analytics addon WHMCS Order now | Download | FAQ The Orders by Product page is available at: Addons > PUQ Product Analytics > Orders > Orders by Product Ranking of products by number of orders and total revenue. 14-orders-by-product.png Date Range Filter At the top of the page, a set of period buttons allows you to select the analysis timeframe: This Month — current calendar month This Year — current calendar year Last 30 Days — rolling 30-day window Last 12 Months — rolling 12-month window (default) Last 2 Years — rolling 24-month window All Time — entire history Order Statistics For each currency, three key metrics are displayed: Metric Description Total Orders Total number of orders in the selected period Total Amount Total revenue from orders Products Ordered Number of unique products that received orders Each currency is displayed as a separate row of cards. Top Products A horizontal bar chart per currency ranking products by the number of orders received in the selected period. This helps identify your best-selling products and understand which products drive the most order volume.