# Client Lifetime Value

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The Client Lifetime Value page is available at: **Addons** > **PUQ Product Analytics** > **Clients** > **Client Lifetime Value**

Average revenue per client, revenue distribution, and top clients by lifetime value.

![Client Lifetime Value — LTV stats per currency, revenue distribution, and top clients](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-ctyectcw.png)
*11-client-lifetime-value.png*

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## LTV Statistics

For each currency, five key metrics are displayed:

| Metric | Description |
|--------|-------------|
| **Average LTV** | Average lifetime revenue per paying client |
| **Total Revenue** | Total revenue from all paid invoices |
| **Avg Monthly Value** | Average monthly revenue per paying client |
| **Paying Clients** | Number of paying clients (shown as paying / total) |
| **Avg Lifetime** | Average client lifetime in months |

Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.

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## Revenue Distribution

A horizontal bar chart per currency showing how clients are distributed across revenue brackets:

- **$0** — clients with no revenue
- **$0 - $50** — low-value clients
- **$50 - $200** — medium-value clients
- **$200 - $500** — higher-value clients
- **$500 - $1K** — high-value clients
- **$1K - $5K** — premium clients
- **$5K+** — top-tier clients

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## Top Clients by Revenue

A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.


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