Client Lifetime Value

Product Analytics addon WHMCS
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The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value
Average revenue per client, revenue distribution, and top clients by lifetime value.

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LTV Statistics
For each currency, five key metrics are displayed:

Metric
Description

Average LTV
Average lifetime revenue per paying client

Total Revenue
Total revenue from all paid invoices

Avg Monthly Value
Average monthly revenue per paying client

Paying Clients
Number of paying clients (shown as paying / total)

Avg Lifetime
Average client lifetime in months

Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.

Revenue Distribution
A horizontal bar chart per currency showing how clients are distributed across revenue brackets:

$0 — clients with no revenue

$0 - $50 — low-value clients

$50 - $200 — medium-value clients

$200 - $500 — higher-value clients

$500 - $1K — high-value clients

$1K - $5K — premium clients

$5K+ — top-tier clients

Top Clients by Revenue
A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.