# Product Churn

### Product Analytics addon **[WHMCS](https://puqcloud.com/link.php?id=77)**
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The Product Churn page is available at: **Addons** > **PUQ Product Analytics** > **Products** > **Product Churn**

Churn and retention analysis per product — identify which products lose the most customers.

![Product Churn — churn rate summary and per-product churn table with visual bars](https://doc.puq.info/uploads/images/gallery/2026-02/embedded-image-gmuge8ui.png)
*06-product-churn.png*

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## Summary Cards

The top section displays four key churn metrics:

| Metric | Description |
|--------|-------------|
| **Churn Rate** | Overall percentage of services that have been terminated or cancelled |
| **Retention Rate** | Overall percentage of services that remain active |
| **Churned Services** | Total number of terminated and cancelled services |
| **At Risk (Suspended)** | Number of currently suspended services that may churn |

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## Churn by Product

A sortable and searchable table showing churn analysis per product:

| Column | Description |
|--------|-------------|
| **Product Name** | Name of the product |
| **Total** | Total number of services (all statuses) |
| **Active** | Number of active services (green badge) |
| **Suspended** | Number of suspended services (yellow badge) |
| **Churned** | Number of terminated/cancelled services (red badge) |
| **Churn Rate** | Percentage of churned services with color-coded visual bar (green to red) |
| **Retention Rate** | Percentage of active services with color-coded visual bar (red to green) |

> **Tip:** Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement.


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