Product Churn

Product Analytics addon WHMCS
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The Product Churn page is available at: Addons > PUQ Product Analytics > Products > Product Churn
Churn and retention analysis per product — identify which products lose the most customers.

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Summary Cards
The top section displays four key churn metrics:

Metric
Description

Churn Rate
Overall percentage of services that have been terminated or cancelled

Retention Rate
Overall percentage of services that remain active

Churned Services
Total number of terminated and cancelled services

At Risk (Suspended)
Number of currently suspended services that may churn

Churn by Product
A sortable and searchable table showing churn analysis per product:

Column
Description

Product Name
Name of the product

Total
Total number of services (all statuses)

Active
Number of active services (green badge)

Suspended
Number of suspended services (yellow badge)

Churned
Number of terminated/cancelled services (red badge)

Churn Rate
Percentage of churned services with color-coded visual bar (green to red)

Retention Rate
Percentage of active services with color-coded visual bar (red to green)

Tip: Products with high churn rate and many total services should be investigated first — they represent the biggest potential for improvement.