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Client Lifetime Value
Product Analytics addon WHMCS
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The Client Lifetime Value page is available at: Addons > PUQ Product Analytics > Clients > Client Lifetime Value
Average revenue per client, revenue distribution, and top clients by lifetime value.
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LTV Statistics
For each currency, five key metrics are displayed:
| Metric | Description |
|---|---|
| Average LTV | Average lifetime revenue per paying client |
| Total Revenue | Total revenue from all paid invoices |
| Avg Monthly Value | Average monthly revenue per paying client |
| Paying Clients | Number of paying clients (shown as paying / total) |
| Avg Lifetime | Average client lifetime in months |
Each currency (e.g., USD, EUR, PLN, UAH) is displayed as a separate row of cards.
Revenue Distribution
A horizontal bar chart per currency showing how clients are distributed across revenue brackets:
- $0 — clients with no revenue
- $0 - $50 — low-value clients
- $50 - $200 — medium-value clients
- $200 - $500 — higher-value clients
- $500 - $1K — high-value clients
- $1K - $5K — premium clients
- $5K+ — top-tier clients
Top Clients by Revenue
A horizontal bar chart per currency showing the highest-revenue clients, ranked by total paid amount.
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